things

Adding more visually and functionally soft socialist and labour tones to the website, and varying ways of engaging with the invite to learn more about the clarion through splitting the website framing amongst two main informational themes. I moved in this direction as after further talk with the client, we realised it was better to split interest between the "historical / traditional relevance" of Clarion House with what makes it "still relevant". This also helped the client in terms of reframing their thinking around how to engage new audiences & rework their approach to the business & forge new ways forward, allow new exploration and openess, as this became an apparent key goal, especially as it related to refreshing their look, their function and inviting younger audiences to their mission and developing their structure.